At Pimento, we’re building the Warehouse Management System (WMS) of the future.
After spending over 12 years in logistics and technology, my co-founder Ben and I became obsessed with finding the most profitable and effective ways to run an eCommerce operation, all while delivering out-of-this-world experiences to online shoppers.
Almost five years ago, we left our jobs with a bold goal: to build the most customer-centric 3PL. But early on, we realised that achieving this vision with the existing off-the-shelf Warehouse Management Systems on the market was impossible.
We quickly learnt that the WMS is the backbone of operations for millions of businesses. They’re everywhere and absolutely essential—yet the available options are outdated and in desperate need of modernisation. So we built our own.
It’s astonishing to us that while millions use warehouse management software daily, there isn’t a single solution that’s universally loved.
That’s where Pimento comes in.
We’re building Pimento to be the first universally loved WMS—a platform for brands and 3PLs to create magical e-commerce experiences for their customers while building profitable and sustainable businesses. Our vision is to provide the complete infrastructure for e-commerce logistics.
At the heart of Pimento are four simple but powerful values that guide everything we do.
- Stay Close
As former 3PL operators, we know the pressures of running a logistics operation—balancing profitability while managing tight margins. Pimento was built to run our own facility, and we’ve never forgotten that journey. To stay connected to the real challenges, we continue to work warehouse shifts and handle products ourselves. This hands-on experience keeps us close to the issues you face, allowing us to build tools not only for tracking inventory and orders but for helping you grow a thriving and sustainable business.
- Build for Everyone
We understand that warehouse management software touches many hands. Pimento is built with every stakeholder in mind—from the warehouse operators moving goods to the end recipients of parcels, to the brands, and the back-office staff keeping everything running smoothly. We create tools that work seamlessly for everyone involved in the logistics chain.
- Provide Support That Doesn’t Suck
Support should be simple, effective, and available when you need it. At Pimento, we prioritise providing quick and responsive customer support that actually solves your problems. No endless ticket loops, no frustrating delays—just real help, when and how you need it.
- Built to Be Built How You Want It
No two operations are the same, so why should your WMS be? Pimento is designed to be fully extensible, allowing you to tailor it to fit your unique workflows and processes. Whether you’re running a complex 3PL or a bespoke e-commerce business, Pimento adapts to you—not the other way around.
While we know we won’t always get everything right, we’re committed to staying true to our values every step of the way. We’d love for you to join us on this journey—whether as a customer or team member—and help us build a product that people truly love.
